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With 45% of US shoppers now turning to these products to manage rising costs, store brands are increasingly seen as credible alternatives to national labels, analysts say.
May 5, 2025
By: Lianna Albrizio
Associate Editor
Following underwhelming Q1 2025 results from several major US food manufacturers – driven in part by tariff uncertainties dampening consumer spending – the ongoing inflationary pressures in the US have driven consumers to prioritize affordability, fueling a marked rise in private label purchases, says Hannah Cleland, a senior consumer analyst at GlobalData. With 45% of US shoppers now turning to these products to manage rising costs, store brands are increasingly seen as credible alternatives...
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